By An important advantage of using a PWA app is the ability to choose the design of your choice. The APK file resides on the landing page, not in the app store. Therefore, if a webmaster uses an overly aggressive design, the domain will be blocked. In this case, you can run traffic further by redirecting the apps to a different domain name.
When using WebView, you will not be able to do this. To start running this application, you will have to pass moderation beforehand and then upload it to the store. You will hardly run the risk of uploading such an app with an aggressive design, bypassing the support staff. You can rent already uploaded casino-style applications, but it is risky to do so, as they can be banned at any time.
Working with PWA, you will not experience such restrictions. However, in this case, too, try not to overdo it, do not make the design too aggressive, so as not to reduce conversions. If your ads are too deliberate, they will irritate users. Users will not believe it and will leave without making a conversion.
How to act if PWA apps don’t convert? Follow the link and read the article from AffCommunity.
What kind of design is considered too aggressive?
Signs of aggressive design include brightly colored images that change frequently, overly loud music, promises of implausibly large payouts, fake-sounding testimonials, and the use of slang on creativity. You can include some of these elements in your PWA application, but try not to overdo it and strike a reasonable balance. How to do it right?
Some buyers use aggressive design, hoping to attract the maximum number of users with its help. However, in most cases, more effective is not a flashy design of advertising, but the content of the direct message: here is an online casino with generous bonuses and timely payments. Many users, having seen such creativity, click on it and as a result bring the webmaster a profit.
But overly aggressive design, instead of attracting the audience, negatively affects the result. This is expressed in the following:
- Complications of analytics. In today’s online gambling market, there is a lot of competition. Therefore, players may click on your creativity even download the PWA app, but do not make deposits. At some point in the funnel, they may realize that overly tempting promises are nothing but an attempt to attract him to a mediocre online casino site. Therefore, by using an overly aggressive design, a webmaster may mistakenly identify and scale the optimal bundle, resulting in a loss of budget.
- Undermining the credibility of the offer. Overly aggressive design is actually one of the ways to deceive users. Its purpose is to induce the user to play the game, to force him to download the application. And users should make such decisions on their own.
- Shortens the app’s lifespan. The more aggressive the application design is, the higher the risk of getting its domain banned and losing accounts.
Overly aggressive design should be used in one form only – as a video. Video works effectively and attracts the attention of users, does not require them to read and analyze, just gives them the information they need in a format that is most convenient for perception. It is most convenient to embed video clips into applications by yourself using the PWA Group constructor. With its help it is convenient to select the necessary PWAs for work, to upload creativity and add video, to customize any parameters of the application.
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